ABSTRACT
PurposeTourism in the Middle East is distinct and diverse, as are its associated challenges. The purpose of this paper is to examine the various opportunities and constraints facing the Middle East region in developing and promoting its tourism.Design/methodology/approachContent analysis of the current literature was conducted, and industry white papers and government portals were consulted to identify the historical relevance, current proceedings and future scope of tourism in the Middle East.FindingsGiven the diverse attractions, history, heritage and cuisine, the scope and potential to develop tourism in the Middle East region is enormous. However, political turmoil in the past and its stereotypical image emerged as the major constraints. Acknowledging the significance of the tourism sector, the governments of the region are trying hard to improve international arrivals and revenues.Originality/valueDespite a steep growth in international arrivals, tourism in the Middle East has not been adequately addressed in academia. This paper highlights the region's tourism-related background, issues and constraints, thus, addressing a critical gap in the literature.